Craft Formula

Formula Needlework

Fancywork Formula
Sokolniki Museum and Educational Centre, Moscow, Russia, exhibit halls: 4, 4.1
Official site:
Working hours:

25/09 - 27/09 — from 10:00 till 19:00
28/09 — from 10:00 till 17:00

The 12th International trade exhibition Craft Formula Moscow: Autumn'2014 will take place in Sokolniki Museum and Educational Centre from September 25th – 28th, 2014. This is the most large-scale and versatile event dedicated to many kinds of hobbies. Five hundred companies varying from large manufacturers to designers and craftsmen will present thousands of tools and materials for needlework as well as ready-made author’s products. Meanwhile visitors get attracted not only by the variety of goods and ideas, but also the opportunity to learn something new or to improve their skills during the master classes held in special areas. Different catwalk and shows on stage, all-prize lotteries, contests and promotions help to create the right atmosphere during the event. All of the entertainment is unveiled in the largest Pavilions 4 and 4.1 of Sokolniki Museum and Educational Centre covering over 9 000 square meters of exhibition space!

The trade exhibition:

— Exhibition and fair of materials and tools for creative work ready-made author's works at special prices.
— Presentation of the latest things for each needlework type.


— Festival of modern felt together with the Shkatulochka studio.
— Children. School. Creative Work, the project reveals children’s talents.
— Be The Star Of Needlework, a presentation of the project together with Eksmo Publishing House.
— Handmade For Men, a section of serious hobbies.
— Delicious Handmade, the art of beautiful cooking.
— A Hat and A Scarf, the exposition of must-have autumn accessories.
— Formula Craft Magazine Annual Award, best of the best in the industry.

Master classes:

— Over two hundred master classes in all kinds of fancy-work: embroidery, knitting, sewing, felting, patchwork, quilling, decoupage, scrapbooking etc.
— New trends in the field of fancy-work.
— Special presentations and master classes.


— Teachers' Day, schoolchildren showcase their talents in needlework.
— Embroidery Formula, a contest in the best embroidery made according to the designs published in the Craft Formula magazine.

Charitable contributions:

— The Garden of Good Works project

Entertainment programme:

— Authors' show-parades.
— Special art-projects.
— Children’s creative ground.
— Daily contests and presents.


4, 5-y Luchevoy prosek, Moscow, Russia, Sokolniki Park, Sokolniki Museum and Educational Centre, Exhibit Halls: 4, 4.1.

Date and time:

September 25th – 27th, 2014, from 10 am to 7 pm.
September 28th, 2014, from 10 am to 5 pm.

Trade exhibition Craft Formula: Facts and Figures

— It takes place 3 times a year: in spring, autumn and winter.
— The number of guests and visitors at every event exceeds 32,000 including representatives of print, online and television media, celebrities and businessmen, representatives of the government of Moscow and Moscow Region.
— The number of participants is over 500 companies, shops, art studios, online retailers, publishers and educational centers.
— The exhibition features more than 350 000 descriptions of goods and around 300 brands of Russian and foreign company-representatives.
— Over 200 charged and free master classes in different kinds of needlework.
— More than 3 500 prizes and gifts to raffle off for visitors and guests at every event.

Official website:

Craft Formula in social networks:

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